Job Description

Reference # : 19-01124Title : SiteCatalyst Analyst
Location : Wilmington, DE
Position Type : Contract
Experience Level : Start Date / End Date : 11/18/2019 / 11/16/2020
Description
Qualifications:

- 3-5 years business experience, particularly in MIS and reporting
- Site Catalyst knowledge
- Strong understanding of digital marketing and customer experience
- Experience in reporting and forecasting across large marketing budgets
- High proficiency in Microsoft Office (Excel, Word, PowerPoint), Adobe
- Familiarity with business planning, workflow & collaboration tools
- Strong sense of accountability and decisiveness in a strong work ethic culture

Position Description:

The digital acquisitions team is responsible for deliver more than 1.4MM accounts each year across all digital channels, including SEM, Paid Search, Onsite, and Display. This role with support the team by tracking campaign results and providing insights into performance by channel at all points through the acquisition journey. This role will also coordinate tests across the team to ensure learnings are obtained to help with accounts growth and drive profitability.

Key responsibilities include:
- Analyze full funnel metrics for digital campaigns using Site Catalyst and report on data trends
- Prepare monthly MIS in conjunction with product managers and provide insights on account positions
- Test coordinator for digital acquisitions team. Provide support to ensure all tests are setup and documented accurately. Develop process to maintain ongoing test learnings
- Coordinate with cross-functional partners for reporting and record retention needs
- Partner with digital acquisitions team to submit requests and project manage tasks that cross multiple products
- Provide back up support for digital marketing campaigns

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