|Reference # :||20-01309||Title :||Marketing Analyst|
|Location :||New York, NY|
|Position Type :||Contract|
|Experience Level :||Start Date / End Date :||11/30/2020 / 05/29/2021|
Role: Payments and Receivables and Treasury Advisory Group Marketing Analyst
Group Description: TTS Marketing - The TTS Marketing group is responsible for marketing and communications across all client sectors and products of TTS. The group supports all TTS teams and is responsible for marketing/communications strategy, event/communication execution, client training, and internal communications.
Detailed Day to Day Responsibilities:
As a key member of the payments and receivables marketing team, this role is responsible for the commercialization of TTS payments and receivables solutions. This role works with product management to create value propositions and sales materials by developing, executing, digitizing, and tracking product campaigns for specific geographies or cross-sell opportunities. This role will be key to contributing to the development of our product launch and commercialization plans to promote our solutions to both internal partners and clients, including executing virtual events, developing value proposition and messaging, and creating marketing collateral such as thought leadership, videos, communications, and social media content. This role will be responsible to seek insights from client data, digitize information from product management to create appropriate campaigns, and aid in developing a cohesive payments and receivables message. This role will also be involved in supporting marketing efforts and content creation for Major Global Bank's Treasury Advisory Group, practitioner-led team that helps clients develop their treasury practices and evolve the corporate treasury function in support of enterprise growth and transformation.
Specific Projects and Deliverables:
Develop and digitize product marketing materials to support global sales efforts
Deliver holistic payments and receivables branding assets
Project manage media sponsorship and editorial calendar
Create new thought leadership and videos on client themes and priorities
In this fast-paced role, you will interface with colleagues from around the world and gain perspectives of how new products are launched and existing products are commercialized
You will learn the tenets of client communication and engagement, and deepen creative and project management skills as you work with designers, copywriters, and production companies to execute campaigns and projects.
Additionally, you'll get a broad perspective of TTS solutions and how we position them to clients to add value.
Specific Skills Required
Excellent communication skills and the ability to work across teams, interact with senior leadership, and project manage partners
Proficiency in MS Office Applications, especially PowerPoint and Excel
Knowledge of social media platforms
Important attention to detail, data analysis, and creative positioning skills
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