Job Description

Reference # : 21-00581Title : Automated Email Channel Manager
Location : Telecommuter, IL
Position Type : Contract
Experience Level : Start Date / End Date : 05/17/2021 / 12/31/2021
Description
Automated Email Channel Manager
The primary responsibility of the Automated Email Channel Manager is to drive flawless execution of the marketing campaigns within the automated email platform. The position requires strategic collaboration with key internal groups such as internal marketing teams, Database Marketing, Marketing Operations and Decision Management. As such, this person will need to exhibit strong project management and data integration skills, communications capabilities, and attention to detail to effectively audit programs.

A successful Automated Email Channel Manager will possess the following:

- Curiosity and passion about email marketing, staying abreast of industry news, best practices and emerging trends and capabilities
- Be proactive by being action-oriented. This means pushing oneself and others to achieve the best possible experience
- Have solid technical skills combined with business acumen and understanding to be able to describe how data flows and needs to be assembled to work for various cross-functional areas
- Strong communication, collaboration and project management skills are necessary in delivering on timelines and driving solutions that translate marketing strategies into efficiently executed programs
- The ability to understand how data works, what it means and how to use it. This includes being able to work with other teams to understand where the data is coming from and how to use it.
- Adaptable qualities including learning on the fly and open to change
- Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location

Primary Responsibilities & Focus

- Manage the Automated Email channel calendar developed by the strategy lead and execution of all prioritized campaigns
- Manage stakeholder expectations and focus on the goal at hand while understanding the larger picture (timelines, partner needs, supportability)
- Responsible for the development and flawless execution of automated email campaigns (request form intake, spec form updates, execution meeting scheduling, coding audit review, overall process project management.)
- Collaborate with the Automated Email Strategy lead and Database Marketing team to build optimal execution strategies
- Ensure all required procedures, approvals and campaign requirements are closely followed and maintained throughout the execution of channel campaigns and efforts.
- Ownership and accountability of key performance metrics; ensure channel metrics are published on time to key stakeholders
- Build relationships with Retail Services Marketing and Marketing Operations team to support their ongoing initiatives

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